Previously it was always stated that cash is king, but through the eyes of various exchanges, one might argue that conversion is king. Welcome the world of cryptocurrencies and digital assets.
It's not 2018 anymore – consumers have unlimited choices when it comes to buying, selling and trading cryptocurrency. As a digital asset business (DAB) you need to maximise your opportunities – 62% of customers who have a failed order don't try a service again. Every lost customer is therefore lost revenue. Conversion matters. If 100 customers attempt to place an order on your platform and only 30 complete it, how many of the other customers do you lose? What is the revenue downside?
As a business that cares for your customers, why offer them a substandard experience when it comes to bringing new funds onto your platform? Banxa powers the world's largest digital asset platforms by providing payments infrastructure and regulatory compliance across global markets. At Banxa, we build to convert. We are the best in the business. We guarantee that within 6 months, we'll have the highest conversion of any of your payment channels.
Discover why conversion is king in the world of digital assets